Espaço Circular
A visual identity for a second-hand clothing store that brings reuse and support for charitable organizations into the same story.
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Bruna Kunrath / Marketing & creative
Brand strategy, made visible.
I develop brand identities, campaigns and digital content, connecting what a brand needs to say with the work people actually see.
Branding · Social media · Campaigns · Paid media strategy
01 /Selected work
The work, and the decisions behind it.
Explore complete projects or look through individual pieces. Each project explains the brief, my role and the choices that shaped the work.
2 items shown
Image
Identity in context
Espaço Circular
Image
A symbol for continued use
Espaço Circular
Image
A face for Turuum
Turuum
Image
The mascot's personality
Turuum
Image
From personality to content
Turuum
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Espaço Circular
Identity in context
Presentation mockup of the Espaço Circular identity on a card, surrounded by wood, paper and foliage. The setting echoes the natural references of the brand.
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Espaço Circular
A symbol for continued use
The infinity shape represents the longer life of clothes through reuse. Circular arrows recall recycling, and leaves express the environmental intention.
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Turuum
A face for Turuum
The red-panda mascot and rounded Turuum wordmark form the main identity composition. A repeating face pattern brings the character into the background as well.
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The artwork is shown in its original language: Português.
Turuum
The mascot's personality
The mascot is an explorer who wants to finish every corner of a game. Curiosity, friendliness, agility and individuality inform the character; playful, competitive and persistent traits connect it with the audience.
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The artwork is shown in its original language: Português.
Turuum
From personality to content
Ideas include weekly platinum trophies, difficult-achievement guides, completion challenges, game reviews and recommendations, community achievements, relaxed games and one-minute trophy tips. Reach, traffic, engagement, authority and community are planning objectives.
View the complete project02 /Services
What I can help with.
Support for a specific brief or a connected body of work, from defining the direction to creating the materials.
- 01
Brand strategy
Positioning, audience priorities and messaging that give a brand a clearer direction. A practical foundation for deciding what to say, how to say it and where to focus.
Brand review · Positioning · Messaging framework · Communication guidelines
- 02
Branding & rebranding
Visual identities and considered updates to existing brands. The work can include the mark, typography, color and the everyday applications that make an identity usable.
Visual identity · Logo systems · Color and typography · Brand applications
- 03
Social media content
Content planned around a clear message, not just a publishing slot. Concepts, copy and visual assets adapted to the platform, format and audience.
Content planning · Posts and carousels · Stories · Campaign copy
- 04
Campaign creative
A central idea carried across the materials a campaign needs, from the first message to the final layout, with a consistent direction across channels.
Campaign concepts · Key visuals · Digital media · Ad creative variations
- 05
Paid media strategy
Planning for Meta Ads and Google Ads: campaign objectives, audience approach, creative testing and measurement priorities. A clear structure for what to test and what to learn.
Channel planning · Campaign structure · Creative test plans · Measurement framework
03 /About
I’m Bruna. I work across strategy and making.
My focus is the connection between a marketing objective and the material created to support it. That means thinking about the audience and the message, then paying attention to the details of the work itself.
This portfolio brings together campaign messaging, visual concepts and adaptations across formats. I use the project pages to show the brief, the decisions and my contribution, not only the finished image.
How I approach the work
Clarify the message
Turn an open brief into a defined objective and a useful communication direction.
Connect the formats
Carry an idea across identities, posts and campaign materials without losing consistency.
Refine the details
Review hierarchy, composition and copy against the job each piece needs to do.
04 /Process
A clear brief. A considered process.
- 01
Understand the brief
We define the objective, audience, context and constraints before deciding what needs to be made.
- 02
Set the direction
I organize the message, references and creative approach, with the scope and priorities agreed before production.
- 03
Develop and refine
The work takes shape through concepts, layouts and agreed review stages. Feedback is checked against the brief.
- 04
Deliver and review
Materials are prepared for their intended use. Where performance is part of the scope, we agree what to measure and review.
05 /Working together
The scope comes first.
A focused campaign and an ongoing content program need different kinds of support. I quote around the deliverables, complexity and level of involvement, with the scope agreed before work begins.
Defined project
For a brand identity, campaign or specific set of deliverables.
Quoted per project
Discuss a projectOngoing support
For recurring content and coordinated creative work.
Monthly scope agreed in advance
Discuss ongoing supportStrategy engagement
For a brand review, campaign direction or paid-media plan.
Quoted by scope
Discuss strategyAdvertising spend, external production and third-party costs are separate unless the proposal states otherwise.
A few practical questions.
Can you work with an existing brand?
Yes. The scope can build on existing guidelines, update selected elements or explore a broader change when the brief calls for it.
Can I commission one part of a project?
Yes. A project can focus on strategy, creative development or a defined set of materials. The proposal makes clear what is included.
Does paid media strategy include campaign management?
Campaign management is not automatically included. Planning, creative production and account operation are separate responsibilities and must be defined in the scope.
What should I include in the first message?
A short description of your business, what you need, your intended timing and any budget or scope already defined. An existing brief is useful, but not essential.
06 /Contact
Tell me what you’re working on.
Share the context, what you need and any timing already in mind. We can start with a short conversation about the scope.
Prefer to write an email?
brunakunrath8@gmail.comPrefer LinkedIn? You can contact me there too.
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