Espaço Circular

Espaço Circular is a second-hand clothing store with a charitable purpose: keeping clothes in use for longer while supporting charitable organizations, including cancer-support organizations.

The identity needed to connect the everyday act of choosing a pre-loved piece with the broader idea of circulation. The story centres on clothes as items with a continuing life, and on care that extends beyond a single purchase.

The symbol brings together an infinity loop, circular arrows and leaves. The arrows recall recycling, while the infinity shape expresses the possibility of clothes having a longer life through reuse. The leaves bring the environmental intention into the mark.

Deep green and sage lead the palette, supported by cream, dusty pink, terracotta and black. These quieter tones give the identity a warm, grounded character. The serif wordmark adds a more considered pace alongside the movement of the symbol.

Bruna developed the branding, visual identity, copy, social media content and strategy. The selection presented here focuses on the logo system, colour palette and a presentation mockup.

The standalone symbol and the horizontal lockup show how the same visual idea can work with or without the full Espaço Circular name. The mockup places the identity on a card in a setting of paper, wood and foliage, bringing the character of the brand into context.